About Refaktr

AWS observability consulting

Expert AWS Observability Consulting

Refaktr was founded to solve a specific problem: SaaS teams struggling with AWS observability and unpredictable CloudWatch costs. As an AWS Sr. Solutions Architect, I've seen this challenge across hundreds of customer engagements.

Most teams start with basic CloudWatch setups that work fine initially, but as they scale, costs spiral and alert noise becomes overwhelming. Teams spend more time firefighting than building features.

Why Refaktr Exists

After years of helping AWS customers optimize their observability stack, I noticed the same patterns repeatedly:

CloudWatch costs growing expontentially
Alert fatigue leading to missed incidents
Teams wanting to move fast but held back by operational overhead

Refaktr focuses exclusively on solving these problems with clear, optimized solutions.

Background

  • AWS Sr. Solutions Architect
  • Specialized in observability and monitoring
  • Helped 100+ SaaS teams optimize CloudWatch
  • Deep expertise in AWS cost optimization
  • Former LogicMonitor Solutions Architect

Approach

  • AWS-native solutions only
  • Guaranteed outcomes
  • Direct expert engagement

Mission

Make AWS observability predictable and cost-effective for SaaS teams, so they can focus on building great products instead of fighting their monitoring stack.